The US designer CALVIN KLEIN and the Swatch Group pooled their formidable talent in 1997 to create a watch brand with graphic lines that are striking, refined and contemporary. A new and inimitable type of watch was born: the fashion accessory watch.
The geometrical creations of 1997 have given way to lines that are more fluid, organic, minimalist and timeless, a reflection of the current trend. CALVIN KLEIN is a rare ambassador of the Swiss watchmaking industry in the fashion segment.
2004 saw the launch of the brand's jewelry collections: CALVIN KLEIN jewelry, with a pure, refined aesthetic that radiates sensuality. The indispensable finishing touch, CALVIN KLEIN jewelry is a perfect complement to the watch collections.
Modern. Minimal. Precise. The watch and jewelry collection expresses every facet of CALVIN KLEIN.
NO TIME LIKE THE FIRST.
Today, the brand has reinvented itself, intensifying its American roots through its values of youth, sensuality and audacity, and its role as a cultural catalyst.
CALVIN KLEIN watches and jewelry pieces reflect the different aspects of the brand and its distinct and unique viewpoint on the aesthetic of America. The line fuses the timeless style of CALVIN KLEIN’s legacy with the sensibilities of today’s youth culture.
The new NO TIME LIKE THE FIRST campaign, captures the carefree and authentic experience of youth today. Set on the open road – a universal symbol of freedom, the coming of age concept exposes the raw emotions of experiencing something for the first time.
With this campaign CALVIN KLEIN watches and jewelry continues to push boundaries with a range of bold and authentic design pieces.
CALVIN KLEIN minimal, a CALVIN KLEIN success story
The CALVIN KLEIN minimal unisex watch line and its iconic mesh strap was part of the very first collection of the brand in 1997 and has been a success story since.
Since then we pursue the story of the iconic CALVIN KLEIN minimal line, which celebrates the unisex, minimal, sleek signature style of the brand, with colors, finishing, playful or subdued dials.
This line very much represents the CALVIN KLEIN watches essence: exquisite minimal design, ultimate comfort, unpretentiously classy. And of course, proudly Swiss made.