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The Tissot story begins in Le Locle, Switzerland, in 1853. Still at home in Le Locle, today Tissot is the largest traditional Swiss watch Brand, based on volume, and is represented across five continents. The Brand’s DNA has two distinctive elements – traditional values and a commitment to innovation. Throughout its history, these have characterised all its products and technologies, as well as the diverse portfolio of sales and marketing activities. The high calibre of the Brand has been repeatedly recognised and in its illustrious history, Tissot has been named Official Timekeeper and Partner of many disciplines including Basketball, Motorsports, Rugby and Cycling. Tissot, which sells its timepieces in more than 160 countries round the world, is a member of the Swatch Group, the world's largest producer and distributor of Swiss watches. 

It goes without saying that the Swiss Made label is one of our core values alongside tradition, precision and innovation. So it is not surprising that Tissot gladly supports and promotes projects that share its values. Tissot has been involved in Swiss Alpine tourism and Switzerland’s mountain scenery for many years through various partnerships. It partners the Swiss Alpine Club (SAC), with whom it shares an allegiance to tradition, as well as the ever-innovative Jungfrau railways. Tissot itself boosted this pursuit of innovation by supporting the First Cliff Walk by Tissot, in Grindelwald. The Brand has an equally innovative presence on Glacier 3000, where Tissot has put its name to the world’s first suspension bridge linking two summits: Peak Walk by Tissot.