The Swatch SMASH IT collection immerses fans in an ultra-vibrant world that blends boldness, playful energy, and pure visual delight.
The collection consists of five unique watches featuring color palettes bursting with summer energy. Fruity hues and shimmering textures catch the light, like jelly under a blazing sun.
Beyond these mouthwatering hues, the five models reveal a different facet of Swatch’s iconic design. The brand reimagines iconic shapes with a contemporary twist, adding subtle textures and distinctive patterns to transparent dials.
Striking a balance between familiarity and boldness, the collection showcases a modern vision that is playful, refined, and fun.
In addition to their appearance, the watches feature cases made from bio-based materials, a first for the LADY line.
