Image
Pioneering spirit
Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
Rado: pioneer and leader in high-tech materials and design
Rado, a globally recognised Swiss watch brand that traces its roots to 1917, is famous for its innovative design and visionary use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.
Iconic style and substance are the cornerstones of the brand as Rado continues to assert its mastery of materials to create beautiful and eye-catching watches that will stand the test of time. Nothing gets in the way of Rado’s mission to discover, invent and innovate in watches – we can truly say that “Time is the essence we are made of”.
Rado watches dazzle with beautiful lightweight high-tech ceramic
Rado's mission has always been to create watches of everlasting beauty – a mission that led the brand to pioneer the use of high-tech ceramic in watchmaking. Now Rado's signature material, high-tech ceramic stands out among luxury watchmaking materials for its remarkable marriage of lightness and hardness.
As one of the lightest and most durable materials used in high-end watchmaking.
Rado high-tech ceramic is 10 times harder than 18k gold while being 2.5 times lighter. Steel is also no match for the impressive properties of high-tech ceramic, which is five times harder but only three-fourths its weight. Rado high-tech ceramic watches also owe their exceptional lightness to their monobloc ceramic cases, Rado’s revolutionary approach to case construction that forgoes the stainless steel core in favour of solid ceramic.
Rado True Thinline Les Couleurs® Le Corbusier
As the Master of Materials, we have used all the expertise we’ve gained during more than 30 years of working with high-tech ceramic to create watches in the nine Architectural Polychromy colours deemed to be both appealing and the most challenging to create consistently. As the exclusive watch partner of Les CouleursTM Le Corbusier, only Rado is able to make these exact colours and we are proud to produce them in our signature high-tech ceramic.
An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar.
Rado and Tennis - Rado YoungStar Ashleigh Barty has perfect timing
Creative, imaginative and showing no fear. YoungStar Ashleigh Barty and Rado have a lot in common. A part of our YoungStar team since 2017, Ash is a force to be reckoned with on court and has soared up the world rankings to a WTA career high of 1 after winning the Miami Open, French Open and Birmingham Classic so far in 2019. With the grass season now under way, Ash is blazing a trail to the top and, at Rado, we’re proud to support her on her journey.
As a strong supporter of tennis for many years, Rado launched the Rado YoungStar programme in 2015. The programme is designed to support up-and-coming young tennis players with the objective of creating an international team of talented, ambitious players with the potential to become the next generation of tennis stars.