The Swatch Group (Italia) with Hour Passion opened on February 1st the new Hour Passion boutique of Milan Malpensa Airport Terminal 1B, in Italy.
The new boutique houses an extensive portfolio of qualitative watch and jewelry brands, among others Longines, Rado, Tissot, Mido, Hamilton, Swatch and Flik Flak.
Present since 2014 in the luxury gallery of Malpensa non-Schengen area, Hour Passion had the opportunity to acquire an enlarged and greater location by winning the last tender. The launch of the store coincides with the completion of a revamping program of the airport.
The up-to-date concept extends over an area of 98 sq.m. Completely open on its front, the bright retail space is characterized by a succession of backwalls that maintains the true character and values of each brand. In its middle, curved sales tables topped with crystal cubes exalting jewelry displays invite to stroll. The oak flooring, the brightness of the steel and glass mirror, the lightning adjustment give the space a refined and warm atmosphere.
The Hour Passion new boutique brings to shoppers ready to board a true watch and jewelry experience through its visual attractiveness, high-end appeal, and its attentive welcome.