On November 11th, the Swatch Group Korea with Hour Passion opened an Hour Passion boutique at the new Hyundai Premium Outlets Space 1 Namyangju, South Korea.
The new store introduces the brand’s collections of Longines, Tissot, Rado, Hamilton, Mido, Swatch and Flik Flak.
On 150 sq.m., the boutique sees an interior design which is aligned with the design codes of Hour Passion. Floor-to-ceiling windows allow a full view of the interior: Swatch corner on one side of the entrance and all Brands full range spaces. The understated modernity matches with the warmth of the wooden flooring, the shine of glass and metal, and a lighting as expert as it is neat.
Hyundai Premium Outlets is a very new and impressive shopping mall located in Namyangju, a Gyeonggi city east of Seoul. Fourth premium outlet of the successful Hyundai Korean retailer, the mall combines luxury fashion brands with facilities related to culture and art. Having both in-door and outdoor access, the mall is thought to be affected neither by weather changes nor by also by sanitary measures, being equipped with the latest anti-virus technologies.
Welcome to our new Korean colleagues!