10 November 2022 – THE SWATCH GROUP (France) SAS AND HOUR PASSION HAVE JUST OPENED A NEW BOUTIQUE TODAY IN PROVENCE MIRAMAS DESIGNER OUTLET, FRANCE.
THE SHOP OFFERS AN ASSORTMENT OF SWATCH GROUP BRANDS INCLUDING LONGINES, RADO, TISSOT, BALMAIN, MIDO, HAMILTON, SWATCH AND FLIK FLAK.
The Hour Passion concept is located near the key entrance of the mall, on the main square, in the heart of an environment of international high-end brands. Positioned on a corner of the building, the sales area of 60 sq.m. is delimited, on the one hand, by two large glazed facades generously letting the light filter through and, on the other hand, by backwalls whose finishes reflect the DNA of each brand. Visible from the outside, a display case surmounted by a large brand visual allows you to alternate the highlight of a selection of timepieces. The boutique is completed with Hour Passion signature elements: solid oak flooring, mirror ceiling, velvet carpet for a cozy touch.
First outlet village in the South of France, McArthurGlen Provence opened its doors in 2017 in Miramas, in the heart of the beautiful region of Provence. This unique open-air center is located near the intersection of several major motorways towards the French Riviera, Paris and the SouthWest of France. During 2019, the center welcomed more than 2.2 million visitors from all over the world. With its exceptional mix of luxury and high-end brands, McArthurGlen Provence offers 105 boutiques, an outlet department store Le Printemps and various restaurants and cafes.
Miramas is the second Hour Passion outlet in France, after La Vallée Village