On Friday 02/09, The Swatch Group Far East Distribution Ltd with Hour Passion opens a new boutique in Tainan, Taiwan.
The boutique features Swatch Group brands including Longines, Rado, Tissot, Mido, Hamilton, Swatch and Flik Flak.
The new Hour Passion boutique is ideally located on the first floor near the high-speed rail station’s entrance of Tainan Mitsui Outlet Park. The concept is a very modern and resplendent space of 194.61 sq. m, set with a two-side exposure. The vastness of the space allows to provide each brand with a dedicated space shaped like alcoves, to set three comfortable sales tables and to stage Swatch in a shop-in-shop. It includes the standards of the Hour Passion concept: a soft carpet, ceiling mirrors, towers for product highlights at the entrance of the shop and new generation displays for the main windows.
The mall is a top retail outlet creating premium-shopping destinations and one of the largest outlet centers in Taiwan with more than 9 million visitors per year and a wide portfolio of 160 international brands. Very attractive to domestic tourists thanks to its history, culture and food, and well connected to the city of Kaohsiung, the mall will have a second phase in 2025 to enrich the brand mix. The place is a top tourist and dynamic destination by offering a variety of restaurants, a casino, and a newly opened theme park.
Tainan Hour Passion boutique is the third Hour Passion point of sale in Taiwan.