On the 1st of June 2026, The Swatch Group (TAIWAN) Ltd and Hour Passion reopened a new Multibrand boutique in Gloria Taoyuan, TAIWAN.
This store, significantly enlarged and relocated, offers a diverse range of brands such as TISSOT, LONGINES, RADO, MIDO, HAMILTON, SWATCH and FLIK FLAK.
The luminous environment brings the key elements of the Hour Passion concept into focus: oak flooring, velour’s carpet, mirror ceiling, wooden wall covering, animation area. Its spacious floor area of about 200 square meters allows each watch brand to have his own dedicated space where they can present their offering in their brand codes.
The boutique has the particular feature to bring together a multi-brand Hour Passion space and a 60 square meter Swatch shop-in-shop, both seamlessly connected inside but with two separate entrances in the front.
The point of sale is integrated within Gloria Outlets, the largest open outlet center in Taiwan, with over 285 stores and an annual footfall of approximately 7 million visitors. It is directly served by the Taoyuan HSR station and the Taoyuan Airport MRT A18 station.
