Le Locle, Switzerland – Time is a game, and Tissot knows how to play it. Unveiling a new and surprising visual, the Swiss watchmaker introduces the PRX Digital, a watch that reimagines time in the language of a futuristic past.
Taking inspiration from the neon-lit arcades of the '70s and '80s, Tissot crafts a campaign that transports you into a world that's both nostalgic and futuristic. Flashing lights, retro aesthetics, and mirrored surfaces create an environment where time is suspended, and adrenaline flows unabated.
One Beep at a Time
The PRX Digital campaign immerses you in a dimension that's more than just a race against time. It narrates the story of life - the fast-paced challenges, the excitement, the soaring victories, and, as usual with PRX Campaigns, the joy of camaraderie. Each beep of the watch, each digit on the clock, resonates with the heartbeats of those who challenge the norm.
With a nod to the retro charm of the PRX design, and inspired by the 1977 Tissot Quartz dial, Tissot explores this modern reinterpretation. The PRX Digital is for those who smirk in the face of conformity.
Pulsating Pixels, Racing Hearts
As our protagonists mount their virtual bikes and engage in the heart-pounding race, their charismatic personas echo the sophistication and uniqueness of the PRX Digital. Get ready to be dazzled by a colourful extravaganza that's sophisticated yet playful and as vibrant as it is captivating.
As the race intensifies, the mood becomes electrifying. The anticipation and the suspense elevate the game to a whole new level. They aren't just participating; they are the game. Bathed in the signature Tissot red, they're not just racing for victory, but also relishing the moment.
One Beep at a Time
The PRX Digital campaign immerses you in a dimension that's more than just a race against time. It narrates the story of life - the fast-paced challenges, the excitement, the soaring victories, and, as usual with PRX Campaigns, the joy of camaraderie. Each beep of the watch, each digit on the clock, resonates with the heartbeats of those who challenge the norm.
With a nod to the retro charm of the PRX design, and inspired by the 1977 Tissot Quartz dial, Tissot explores this modern reinterpretation. The PRX Digital is for those who smirk in the face of conformity.
Pulsating Pixels, Racing Hearts
As our protagonists mount their virtual bikes and engage in the heart-pounding race, their charismatic personas echo the sophistication and uniqueness of the PRX Digital. Get ready to be dazzled by a colourful extravaganza that's sophisticated yet playful and as vibrant as it is captivating.
As the race intensifies, the mood becomes electrifying. The anticipation and the suspense elevate the game to a whole new level. They aren't just participating; they are the game. Bathed in the signature Tissot red, they're not just racing for victory, but also relishing the moment.
