A new generation of Hour Passion boutiques have just opened at Paris airports, in France, with two Hour Passion multibrand concepts located in Paris-orly and one Swatch store in paris-charles de gaulle.
The boutiques feature swatch group brands including Longines, Rado, Tissot, Balmain, Mido, Hamilton, Calvin klein, Swatch and Flik Flak
The watch brand portfolio is completed with an assortment of silver jewelry, some fine and fashionable pieces, and writing accessories.
Covering an area of 48 sq.m, one Hour Passion store is located landside in the center of Hall 1. The second Hour Passion boutique of 42 sq.m is positioned airside, in the heart of Hall 3, the very new building of Paris-Orly Airport inaugurated on April 18th.
Largely opened on the façades, Hour Passion boutiques are characterized by an elegant design. The sales area is defined by a succession of branded back walls. The oak floor, the brightness of the showcases combined with brushed steel finishes give the shops a modern and engaging atmosphere. The sales areas capitalize on the Brand expression and their ergonomics invite to the discovery of the offer. Welcoming and skilled sales assistants provide passengers a qualitative and connoisseur service.
In addition a 20 sq.m Swatch store has been active since March 21st in Terminal 2 Hall M of Paris-Charles de Gaulle Airport. In a nod to the materials used in airports, perforated metal sheets display the latest novelties and French exclusives. A second Swatch store is due to open mid-June in Terminal 2 F1.
Hour Passion welcomes its new partnership with Aéroports de Paris - ADP - and wishes the three new stores a lot of success!