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Swiss watchmaker Georges Schaeren founded Mido in 1918. The name Mido – derived from “yo mido” meaning “I measure” in Spanish – expresses a deep attachment to the measurement of time.
Inspired by its founder’s visionary strength, the brand continues to combine watchmaking expertise, innovation, functionality and aesthetics.
Inspired by watchmaking expertise
Cutting-edge technology, movements renowned for their precision, materials of superior quality, and original yet timeless designs are the pillars of Mido’s unique know-how. The brand draws on its expertise to proudly showcase mechanical and aesthetic features that meet the highest standards of Swiss watchmaking and to make high-end quality affordable.
Inspired by precision
The perfect expression of Mido’s watchmaking mastery and know-how, the Caliber 80 Chronometer Si offers far superior performance to the usual standards: exceptional accuracy, a superlative autonomy of up to 80 hours, and enhanced resistance to impacts and magnetic fields thanks to its silicon balance-spring. This chronometer movement is officially certified and meets the rigorous criteria of the COSC (Contrôle Officiel Suisse des Chronomètres – Official Swiss Chronometer Testing Institute).
Inspired by unique and timeless design
Since value lies in the smallest details, Mido selects the best materials and applies high-end finishes and decorations to its dials and calibres. In addition to this technological performance, each collection is embodied by original and timeless designs with pure lines. Whereas the Baroncelli captures expressions of tradition, the Multifort's marries robustness and precision. The Commander embodies innovation and aesthetics. The Belluna collection is all about elegance and finesse. The Ocean Star imbues the collection with a sporty spirit. Finally, the Rainflower dresses the wrist with delicacy and femininity.
Inspired by performance
Mido is the Official Performance Partner of the Red Bull Cliff Diving World Series since 2019, the most prestigious international cliff diving competition. Through its aquatic collection Ocean Star, the Swiss watchmaking brand and the sporting event share the same passion and the same ambitions: to surpass themselves and innovate continually to achieve perfection.
Find out more about the brand: https://www.midowatches.com/en