Mido was founded in 1918 by Georges Schaeren. Since the company's beginnings, Mido has dedicated itself to producing functional and resistant automatic watches. In 1934, the company launched the Multifort collection, featuring a range of antimagnetic, water and shock resistant watches. In 1959, Mido released the Ocean Star watch with its single-shell case,built to ensure optimal watertightness together with the Aquadura system (featuring a cork-crown seal for complete impermeability). Following a number of other high-tech launches, such as the Worldtimer, which displayed local time in different time zones with a simple press of the crown, as well as the BodyGuard, which featured an integrated alarm with a volume of over 100 decibels, Mido decided in 2000 to shift its focus back to automatic watches with classic, timeless designs.
With values such as durability, timeless design and functionality, Mido draws inspiration from iconic architectural feats. Each collection adopts the values and aesthetic codes of a world-famous monument. Thanks to its strong ties to the world of architecture, Mido has entered into a partnership with the International Union of Architects (UIA). The values shared by Mido and the UIA form the basis of this partnership. Parkour, with its own passion for architecture, is another discipline that Mido values highly. Brodie Pawson and Thomas Mougne, athletes and friends of our brand, constantly strive for precision and high performance with the utmost daring. Never without a Multifort on their wrists, they share their passion on their Instagram accounts.
Mido has always made its watches according to values such as timeless design, using high-quality materials and technological innovation. Under the new #SuperPrecise slogan, Mido has been unveiling all the different features of the new technologies used in some of its latest models:
- The Caliber 80 movement from Mido's latest generation of watches provides optimal battery life, boasting a power reserve of 80 hours.
- These chronometers have been officially certified by an independent official organisation, the COSC.
- An antimagnetic silicon balance spring that ensures optimal precision and better resistance to shocks.
These new technologies are very important to Mido, which is why they have been implemented in several of the latest models – available now!
Each collection includes a range of models for both men and women, combining tradition, expertise and timeless design. The Multifort collection was inspired by the Harbour Bridge in Sydney, while Mido's iconic Commander collection took inspiration from the Eiffel Tower in Paris. Ocean Star, Mido's collection of diving watches, is inspired by the Europa Point lighthouse in Gibraltar. The Baroncelli collection takes its inspiration from the classic, sophisticated architecture of monuments such as the Galleria Vittorio Emanuele II in Milan. The Belluna collection, with its curves and subtle lines, was inspired by the Royal Albert Hall in London. Drawing inspiration from Singapore's ArtScience museum, the new Rainflower collection for women was developed by fans from all over the world as part of the Mido's interactive #CreateYourMido campaign.
Find out more about the brand: https://www.midowatches.com/en