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The story of Tissot

The Tissot story begins in Le Locle, Switzerland, in 1853. Still at home in Le Locle, today Tissot is the largest traditional Swiss watch Brand, based on volume, and is represented across five continents. The Brand’s DNA has two distinctive elements – traditional values and a commitment to innovation. Throughout its history, these have characterised all its products and technologies, as well as the diverse portfolio of sales and marketing activities. The high calibre of the Brand has been repeatedly recognised and in its illustrious history, Tissot has been named Official Timekeeper and Partner of many disciplines including Basketball, Motorsports, Rugby and Cycling. Tissot, which sells its timepieces in more than 160 countries round the world, is a member of the Swatch Group, the world's largest producer and distributor of Swiss watches. 

Tissot and Sports

The bond between Tissot and the dynamic world of sports was forged in its early days. Tissot then entered the field of sports timekeeping in 1938 to become a key player in the championships. 
Today, its sporting calendar unites high-profile events and a diverse spectrum of disciplines. In addition to its Official Timekeeping partnerships in the world of basketball with the NBA and FIBA; cycling with the Tour de France and the UCI World Cycling Championships; motorsports with MotoGPTM and the FIM World Superbike Championship and rugby with the 6 Nations Championship, TOP14, the European Rugby Champions and Challenge Cups, the World Championships of Fencing and Ice hockey also entrust their timekeeping and data handling to the Swiss Brand. 


It goes without saying that the Swiss Made label is one of our core values alongside tradition, precision and innovation. So it is not surprising that Tissot gladly supports and promotes projects that share its values. Tissot has been involved in Swiss Alpine tourism and Switzerland’s mountain scenery for many years through various partnerships. It partners the Swiss Alpine Club (SAC), with whom it shares an allegiance to tradition, as well as the ever-innovative Jungfrau railways. Tissot itself boosted this pursuit of innovation by supporting the First Cliff Walk by Tissot, in Grindelwald. The Brand has an equally innovative presence on Glacier 3000, where Tissot has put its name to the world’s first suspension bridge linking two summits: Peak Walk by Tissot.


Tissot ambassadors

Tissot has carefully selected 8 talented ambassadors to promote and inspire the watches created by the Brand. Each of these personalities was chosen for the qualities they have in common with Tissot.

Tony Parker, former NBA player is one of the Brand’s ambassadors. He says: " I don't like wasting time, that’s why I am the ambassador for Tissot."

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