28 March 2024 ON 21/03/2024 THE SWATCH GROUP LES BOUTIQUES SA AND HOUR PASSION HAVE JUST OPENED A NEW BOUTIQUE IN ZURICH INTERNATIONAL AIRPORT, SWITZERLAND.
THE BOUTIQUE OFFERS LONGINES, RADO, TISSOT, BALMAIN, CERTINA, MIDO AND HAMILTON COMPLEMENTED BY A RANGE OF JEWELRY.
With an area of 66 sq. m., the boutique is strategically located in the level 1 boarding area, facing the Duty-Free walkthrough exit. The boutique features the latest key elements of the Hour Passion concept: mirror ceiling, oak flooring, a velvet carpet, wooden wall covering. Each brand has a dedicated space while the jewelry is displayed on a central counter.
Two large totem screens surround the entrance to the point of sale, inviting the passenger on an immersive watchmaking tour.
Hour Passion Level 1 is the third boutique operating at Zurich Airport, after Hour Passion level 2 and Omega level 1.
