| Hour Passion

Simpson_Swatch

GRAB IT WHILE IT’S HOT! SWATCH PRESENTS THE PERFECT DONUT-INSPIRED WATCH CELEBRATING THE SIMPSONS

When you’re looking for a tasty treat, sometimes only a donut will do. That’s why Swatch is celebrating The Simpsons with a special watch that is sure...

Ultraplat_article

How to navigate the ultra-thin world?

Watch brands have been competing for decades in the quest for refinement, in pursuit of creating the smallest, thinnest case or movement, showcasing...

MiniDolceVita

MINI DOLCEVITA - Elegance in the smallest detail

The MINI DOLCEVITA has arrived. With its discreet profile, classic styling, and aesthetic variations that are at once timely and timeless, it is a...

Quellemontrea40ans

Which watch for the 40th birthday?

It's the ideal gift, one that involves friends, brothers, sisters and the whole family: what watch is the best gift for a loved one for their 40th...

PRX DIGITAL VISUAL

TISSOT PRX DIGITAL: CLOCKING THE GAME, RACING THROUGH TIME'S ARCADE.

Le Locle, Switzerland – Time is a game, and Tissot knows how to play it. Unveiling a new and surprising visual, the Swiss watchmaker introduces the...

Couronne de montre_visuel

What is the purpose of a watch crown?

The small mechanical part that sticks out from the side of your watch at 3 o'clock (or even 4 o'clock, 6 o'clock or 12 o'clock on some models) is not...

News mido tv

MULTIFORT TV BIG DATE: The big comeback of the TV-shape case

Hypnotic style. Infallible resistance. True to its DNA, MIDO is once again playing with shapes down to the smallest detail with the Multifort TV Big...

Black_watch_article

How did the fashion for entirely black watches come about?

Even though they go against the most classic and traditional watchmaking codes, entirely black watches, from the hands to the buckle of the bracelet...

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