| Hour Passion

Black_watch_article

How did the fashion for entirely black watches come about?

Even though they go against the most classic and traditional watchmaking codes, entirely black watches, from the hands to the buckle of the bracelet...

Skeleton thumbail_article

DiaStar Original Skeleton - We could make it, so we did

In contrast with other designs of the era, the 1962 DiaStar was a stunning piece of work, breaking new ground. Its unusual and very distinctive shape...

gousset blog

Are pocket watches still fashionable?

We thought pocket watches were the relics of a different time, that of the nineteenth century, and part of the formal attire of our great grandfathers...

Certina Blog Full Black

DS ACTION DIVER 43 MM: THE DARKNESS OF THE OCEAN

DS Action Diver 43 MM: THE DARKNESS OF THE OCEAN Rising to the surface from the dark ocean depths: the new DS Action Diver 43 mm by Certina is dressed...

Moon Phase_article blog

What is a moon phase watch?

Since early childhood, each of us sees the moon appear every night after the sunset and disappear in the morning. It is an immutable, poetic ritual...

Vignette SAV

How does a watchmaking after-sales service work?

Sooner or later it was supposed to happen… you dropped your watch from your nightstand, you ran without removing your favourite mechanical timepiece...

Collection Niagara Outlet

Niagara

vignette_swatchartjourney

THE SWATCH ART JOURNEY BRINGS MASTERPIECES TO OUR WRISTS

Taking icons from artists’ studios and museum walls to the daily life worldwide. People never forget the first time they stood in front of one of the...

couleur montre blog

What is the most fashionable colour for a watch?

Until very recently, watchmaking had a limited colour chart: gold, silver, black and white, with sometimes a touch of red on a counter or a chrono...

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