13th of February 2023 – THE SWATCH GROUP (UK) Ltd. AND HOUR PASSION HAVE JUST OPENED A NEW BOUTIQUE TODAY IN CHESHIRE OAKS, UNITED KINGDOM.
THE BOUTIQUE FEATURES SWATCH GROUP BRANDS INCLUDING LONGINES, RADO, TISSOT, BALMAIN, CERTINA, MIDO, HAMILTON, SWATCH AND FLIK FLAK.
Covering a 157 sq. m. total surface, the Hour Passion boutique is located in the newest phase of the village, within the high-end Fashion & Accessories area of the mall, among the premium brands. With large bay windows in front, the store features the key elements of the Hour Passion outlet concept: mirror ceiling, oak flooring, a blue velvet carpet, wooden wall covering. The personalized wall displays allow the brands to each have a space for their own individual expression. Both stylish and structured window display furniture and full-height screens bring modernity and refinement to the street façade.
Cheshire Oaks Designer Outlet is part of McArthurGlen collection. Having opened in 1995, it remains the UK’s largest Designer Outlet with a footfall of more than 8,4 million visitors per year. The mall is very well connected to the closest major cities, 45 minutes away from Manchester and 30 minutes away from Liverpool. With over 400,000 square feet of retail space, Cheshire Oaks offers more than 150 boutiques, representing a variety of the most sought after high-end brands.
This store is the third Hour Passion point of sale present in the UK, with Bicester and Portsmouth.