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Articles

Keyword found on the following Article pages:

Complication watches can be… complicated. As the name suggests, a complication in watchmaking is essentially the art of complicating things when they...

Understanding watch complications

Waterproof, watertight or water-resistant? It can be difficult to make sense of the labelling of different watches. Whether you're taking a shower...

Understanding watertightness

In the wake of the Covid-19 coronavirus pandemic, hygiene precautions need to be stepped up in everyday life.The same applies to your watch. Below you...

How to sanitize your watch correctly

Choosing a diving watch is not an easy decision. These watches have certain features that are inextricable from their history, which dates back to the...

How to choose a diving watch

Whether it’s made of leather, rubber or even stainless steel, your watch strap can get worn out, dirty and sometimes damaged. Different watch straps...

How to change and look after your watch strap

We highly recommend taking great care of your timepiece to prevent it from getting damaged and to extend its lifespan. This goes for all watch types...

Watch revisions

The latest edition of an iconic design, with a boost from mother nature . Swatch has always had its finger on the pulse – since the brand’s founding...

Swatch is getting bio-reloaded with the "1983" collection!

A watchmaker’s worst enemy is the force of gravity caused by the earth’s attraction. The issue is so prevalent that a complication has even been...

Watch out for magnetic fields...

On 31 October, the Swatch Group Deutschland with Hour Passion opened a Swatch store at the new Berlin Brandenburg Willy Brandt airport, Germany...

Opening of a Swatch store at Berlin Brandenburg new airport

On November 11th, the Swatch Group Korea with Hour Passion opened an Hour Passion boutique at the new Hyundai Premium Outlets Space 1 Namyangju, South...

Opening of a boutique at Hyundai Premium Outlets Space 1 Namyangju, South Korea

POWERED BY NATURE, CRAFTED FOR YOU The long-awaited T-Touch Connect Solar comes from a long line of tactile watches, namely the successive generations...

T-Touch Connect Solar by Tissot

It’s safe to say that watchmaking has come a long way since the days in the 17th century when watchmakers to the navy introduced springs to...

Chronometer or chronograph

The Swatch Group (Italia) with Hour Passion opened on February 1st the new Hour Passion boutique of Milan Malpensa Airport Terminal 1B, in Italy. The...

New Boutique in Milan Malpensa Airport, Italy

There was a time when watches were purely for practical purposes, used by soldiers, sailors and explorers for measuring the earth, time and space...

Watches: the essential jewellery item

Watches can be very fragile. They are made up of many components, some of which can be very tiny or made of precious materials. If you want your watch...

Looking after your watch

In the world of watches, it’s possible to have everything, with models that are robust, structured and sophisticated all at the same time. Hamilton...

Why you should invest in a watch for all occasions

The subject of Swiss quality is so vast that some enthusiasts have devoted their lives and thousands of pages to it. To give a brief summary: in the...

Why are Swiss watches considered the reference for quality?

INSPIRED BY NASA AND ITS ICONIC SPACESUITS Time is what you make of it, and at Swatch, the sky’s not the limit; dreams are. While the perceptions of...

Swatch reaches for the stars with new Space Collection

First things first: it’s important to note that power reserves only feature on mechanical watches (automatic and manual). As the name suggests, “power...

What is a power reserve?

To bejewel or not to bejewel? That is the question. Shakespeare clearly understood the dilemmas of accessorising. Trivial though it may seem...

How to choose the right jewellery

Just like the “boyfriend shirt” and “boyfriend jeans”, men’s watches are another staple of the male wardrobe that women have made their own. With a...

Why do women like men’s watches?

Based on the conventional assumption that rare things are generally expensive, it makes sense that most expensive watches have the greatest potential...

How can you tell if a watch will increase in value?

There are certain watch makers that have really left their mark over the ages, gracing the wrists of pioneers making History with a capital “H”...

What do we mean by “iconic” watch?

For once, this is a question that partly answers itself. Think about it: if you were asked whether scooters or cars needed servicing, your answer...

Should I have my quartz watch serviced?

On Friday 11/06, Swiss Prestige Uhren Handel GmBH with Hour Passion opened a new boutique in Zweibrücken fashion outlet in Germany. The boutique...

Opening of an Hour Passion boutique at Zweibrücken, Germany

On Friday 05/08, The Swatch Group SDN BHD with Hour Passion opened a new boutique in Genting Highlands Premium Outlets in Malaysia. The boutique...

Opening of an Hour Passion boutique at Genting, Malaysia

On Friday 02/09, The Swatch Group Far East Distribution Ltd with Hour Passion opens a new boutique in Tainan, Taiwan. The boutique features Swatch...

Opening of an Hour Passion boutique at Tainan, Taïwan

On Thursday 22/09, the Swatch Group (Korea) LTD with Hour Passion opened a new boutique in Lotte Premium Outlet Dong Busan in South Korea. The...

Opening of an Hour Passion boutique at Dong Busan, South Korea

10 November 2022 – THE SWATCH GROUP (France) SAS AND HOUR PASSION HAVE JUST OPENED A NEW BOUTIQUE TODAY IN PROVENCE MIRAMAS DESIGNER OUTLET, FRANCE...

Opening of an Hour Passion boutique at Miramas, France

It’s a situation most of us can relate to, amateurs and experienced collectors alike. One morning you choose an automatic watch from your collection...

Watch winders, what do they do, how do they work, and what is the best way to use them according to the type of watch?

You asked, we listened. Brought to life in 2019 as a piece of movie history and known by fans as the ‘Murph’, the celebrated wristwatch is now housed...

The Long-Awaited 38mm Khaki Field Murph is here !

The perfect expression of its watchmaking mastery, Mido presents the new Multifort M Chronometer with a silicon balance-spring movement, tested and...

Extreme precision and MULTIFORT M CHRONOMETER BY MIDO

13th of February 2023 – THE SWATCH GROUP (UK) Ltd. AND HOUR PASSION HAVE JUST OPENED A NEW BOUTIQUE TODAY IN CHESHIRE OAKS, UNITED KINGDOM. THE...

Opening of Hour Passion Cheshire Oaks, United Kingdom

Maybe it’s your birthday, or you just want to indulge in a quality watch for the first time. And where’s the harm in that? After all, you know...

How to choose your first watch?

Until very recently, watchmaking had a limited colour chart: gold, silver, black and white, with sometimes a touch of red on a counter or a chrono...

What is the most fashionable colour for a watch?

Taking icons from artists’ studios and museum walls to the daily life worldwide. People never forget the first time they stood in front of one of the...

THE SWATCH ART JOURNEY BRINGS MASTERPIECES TO OUR WRISTS

Sooner or later it was supposed to happen… you dropped your watch from your nightstand, you ran without removing your favourite mechanical timepiece...

How does a watchmaking after-sales service work?

Since early childhood, each of us sees the moon appear every night after the sunset and disappear in the morning. It is an immutable, poetic ritual...

What is a moon phase watch?

DS Action Diver 43 MM: THE DARKNESS OF THE OCEAN Rising to the surface from the dark ocean depths: the new DS Action Diver 43 mm by Certina is dressed...

DS ACTION DIVER 43 MM: THE DARKNESS OF THE OCEAN

We thought pocket watches were the relics of a different time, that of the nineteenth century, and part of the formal attire of our great grandfathers...

Are pocket watches still fashionable?

In contrast with other designs of the era, the 1962 DiaStar was a stunning piece of work, breaking new ground. Its unusual and very distinctive shape...

DiaStar Original Skeleton - We could make it, so we did

Even though they go against the most classic and traditional watchmaking codes, entirely black watches, from the hands to the buckle of the bracelet...

How did the fashion for entirely black watches come about?

Hypnotic style. Infallible resistance. True to its DNA, MIDO is once again playing with shapes down to the smallest detail with the Multifort TV Big...

MULTIFORT TV BIG DATE: The big comeback of the TV-shape case

The small mechanical part that sticks out from the side of your watch at 3 o'clock (or even 4 o'clock, 6 o'clock or 12 o'clock on some models) is not...

What is the purpose of a watch crown?

Le Locle, Switzerland – Time is a game, and Tissot knows how to play it. Unveiling a new and surprising visual, the Swiss watchmaker introduces the...

TISSOT PRX DIGITAL: CLOCKING THE GAME, RACING THROUGH TIME'S ARCADE.

It's the ideal gift, one that involves friends, brothers, sisters and the whole family: what watch is the best gift for a loved one for their 40th...

Which watch for the 40th birthday?

The MINI DOLCEVITA has arrived. With its discreet profile, classic styling, and aesthetic variations that are at once timely and timeless, it is a...

MINI DOLCEVITA - Elegance in the smallest detail

Watch brands have been competing for decades in the quest for refinement, in pursuit of creating the smallest, thinnest case or movement, showcasing...

How to navigate the ultra-thin world?

When you’re looking for a tasty treat, sometimes only a donut will do. That’s why Swatch is celebrating The Simpsons with a special watch that is sure...

GRAB IT WHILE IT’S HOT! SWATCH PRESENTS THE PERFECT DONUT-INSPIRED WATCH CELEBRATING THE SIMPSONS

Watchmakers are like magicians: they give life to an inanimate mechanical object which, when reassembled, almost miraculously is able to move hands...

The Magic of Hands

A new ocean is joining the five watches and five oceans in the Blancpain X Swatch collaboration. Even though planet Earth only has five, Swatch is...

BIOCERAMIC SCUBA FIFTY FATHOMS DISCOVERS A SIXTH OCEAN, OCEAN OF STORMS

In recent years, we have all seen a significant increase in the number of limited or numbered series and special editions available only in specific...

Why are limited edition watches on the increase?

For a timepiece, just like any other collectible item, a general principle prevails: what is rare is expensive! The value of a watch can be explained...

What determines the price of a watch?

Senator Excellence watches represent a new generation of timeless classics, combining traditional elements of style with contemporary design. These...

Glashütte Original: Senator Excellence Perpetual Calendar and Panorama Date Moon Phase

Tissot announces the launch of its new PR516 collection, marking a new chapter in its watchmaking history. This collection, a reinterpretation of a...

Tissot PR516 Chronograph Mechanical & Quartz: Crafted for Long Distance Races

This year, Swatch has partnered with the world-famous Tate galleries to bring more art to more people through this year’s Swatch Art Journey with a...

SWATCH X TATE GALLERY COLLECTION: JOIN US ON THE SWATCH ART JOURNEY 2024 AND SEE WHERE IT TAKES YOU!

The new Centrix Open Heart tells a Rado love story to match the most evocative moods that the brand has ever created. While most watches are usually...

Rado Centrix Open Heart: Spark of True Love and Bridge to Eternity

28 March 2024 ON 21/03/2024 THE SWATCH GROUP LES BOUTIQUES SA AND HOUR PASSION HAVE JUST OPENED A NEW BOUTIQUE IN ZURICH INTERNATIONAL AIRPORT...

Opening of Hour Passion ZURICH AIRPORT LV1, Switzerland

In a world constantly in search of authenticity and distinction, the charm of vintage-looking watches is experiencing a real resurgence. These...

The Charm of Vintage: Why Do These Watches Captivate So Much?

Rugged, capable and reliable, the Hamilton Khaki Field Expedition is the all-around, go-to watch for the modern-day outdoor adventure-seeker. Building...

NEW STYLES, TIMELESS OUTDOOR APPEAL: THE ADVENTURE-READY KHAKI FIELD EXPEDITION GETS FIVE NEW LOOKS

Whether you're looking forward to relaxing days under the sun or adrenaline-filled escapes, choosing the perfect watch for your vacation, whether in...

Choosing the perfect holiday watch

ON 01/06/2024 THE SWISS PRESTIGE UHREN HANDEL GMBH AND HOUR PASSION HAVE JUST OPENED A NEW BOUTIQUE IN INGOLSTADT, GERMANY. THE BOUTIQUE OFFERS...

Opening of Hour Passion Ingolstadt, Germany

ON 25/05/2024 THE SWATCH GROUP (CANADA) Ltd AND HOUR PASSION HAVE JUST OPENED A NEW BOUTIQUE IN CROSSIRON MILLS, CANADA. THE BOUTIQUE OFFERS LONGINES...

Opening of Hour Passion CrossIron Mills, Canada

Ready to conquer the day? The CONQUEST collection is being expanded with new models that combine sporty elegance with robustness for everyday use...

Longines Conquest - Everyday elegance

When time becomes music… in the world of fine watchmaking, striking watches stand out as masterpieces of mechanical engineering. These timepieces do...

Harmony, music and mechanics: what is a striking watch?

To understand where this innovation comes from, we must go back in time to the late 1960s. At that time, a brand decided to create an entirely new...

The rise of integrated bracelets : the evolution of a horological aesthetic revolution

Just in time for the 2024 summer season, Glashütte Original is adding a splash of colour with its new watch straps. The textile straps in rich orange...

Strong colours for true originals

What started out as a timepiece used only for its function has evolved over time into a watch with strong aesthetics that are both identity-driven and...

Everything you need to know about the diving watch

ON 7/09/2024, THE SWATCH GROUP (ITALIA) S.P.A.AND HOUR PASSION HAVE JUST OPENED A NEW BOUTIQUE IN ROME AT FIUMICINO AIRPORT, TERMINAL 1, ITALY. THE...

Opening of Hour Passion Rome Fiumicino T1, Italy

Far more than just a science, watchmaking is an art; a tradition that continues and reinvents itself through the centuries. From the invention of the...

How do you become a passionate watchmaker or what are the secrets to become one?

In the silent yet vibrant world of horology, each watch is a symphony of parts—sometimes hundreds of components meticulously assembled together. From...

In the heart of detail: what the inside of the timekeepers reveals

The world-renowned Swiss watchmaker extends its PRX collection once again with various reinterpretations of the beloved 1978 model. Tissot breathes...

Fresh tones, unique materials, same model - TISSOT PRX Extensions 2024

The dial of a watch is much more than just a time indicator: it is sometimes a veritable work of art, a concentration of innovation and history that...

At the Heart of Time: The Infinite Creativity of Watch Dials

That is the question! In the timeless universe of watches, the distinction between genders is more of a social tradition and a marketing strategy than...

Are watches genderless?

Launched in 2023, the MINI DOLCEVITA line is being enriched this year with new models sporting double tour straps. In black, beige gold, pink, red...

Kate Winslet’s campaign celebrates the new MINI DOLCEVITA with exclusive double tour straps

Welcome to the fascinating world of watches, where every detail counts and where the hands play a more crucial role than simply indicating the time...

Watch Hands: what’s their secret ?

Get set to mix things up with the best of all worlds Swatch is excited to launch its brand-new Swatch ESSENTIALS watches, which feature an exciting...

Swatch Essentials – A kaleidoscope of mood boosting must-haves

The moon has been shaping mankind, our culture, and our thirst for knowledge since time immemorial. Even in ancient times, great thinkers would look...

Glashütte Original presents the PanoLunarInverse

The art of measuring and displaying time has evolved far beyond its primary function to become an expression of style, technology, and history. In the...

When Time Display Takes Center Stage

The chronograph, all too often mistakenly confused with the chronometer, is an emblematic function of precise time measurement that today is a common...

Everything you need to know about the origin of the chronograph

Hamilton’s iconic Intra-Matic set the standard in style and performance for automatic chronographs, now the newly designed Intra-Matic Auto Chrono...

SPEED, ADRENALINE AND PRECISION: THE INTRA-MATIC IS POISED TO CONTINUE LEADING INTO A NEW ERA

The march of progress never rests: continual refinements, tweaks and modifications represent the journey of Rado’s visionary watch designers. For the...

Rado Anatom - PURE ERGONOMIC HARMONY

Making waves Rado is proud to launch a brand new collection of Captain Cook watches as part of its exciting new product selection. Don’t think vintage...

Rado Captain Cook Automatic collection

Swatch Group announces the re-opening of Hour Passion boutique at Geneva Airport, Switzerland. At the center of the Place Centrale, located airside in...

A new Hour Passion Boutique at Geneva Airport

A new generation of Hour Passion boutiques have just opened at Paris airports, in France, with two Hour Passion multibrand concepts located in Paris...

Opening of 4 new boutiques in Paris Airports, France

The Senator Chronometer from Glashütte Original celebrates tenth anniversary For ten years now, the Senator Chronometer has combined an unmatched...

A masterpiece of certified precision

As innovator by tradition, Tissot is dedicating its new Gentleman to the elegant man of today. Sophisticated yet understated, made of steel, it is...

Tissot Gentleman - Permanent elegance